Walt Disney, the only film company that has given permission for its films to be distributed on iTunes has now revealed that sales online have reached a staggering 1.3 Million.
Disney made their films available since last October and considering that every other major film company has shunned iTunes its great to see Disneys films doing so well.
The main reason behind iTunes being shunned is that the movies are cheaper online and the various film companies at this time don’t want it to act as competiton to over the counter retailers. Apple have pointed out though that they are cheaper as you don’t get the various DVD ‘extras’ with the online films.
Disney CEO Robert Iger said the following about the rather amazing figures, “Have we had discussions with these retailers? Yes, absolutely. In general, our relationship with these retailers is in good shape. We are growing market share rather than moving business from one platform to another,“
Maybe this will convince other companies to follow in Disneys footsteps as it seems the future is nothing but bright for iMovies.
